What you need to know about ChatGPT Enterprise

OpenAI doesn’t just want ChatGPT to be the platform on which everyone builds a B2B business. He wants be a B2B business given the introduction of ChatGPT Enterprise last week.

Unsurprisingly, their announcement claims it offers “enterprise-grade security and privacy as well as the most powerful version of ChatGPT to date.”

Is this good news, bad news or bad news?

CMI Chief Strategic Advisor Robert Rose shares his thoughts ChatGPT Enterprise in this week’s CMI News video. Watch it below or keep reading for the highlights:

OpenAI explains in the press release: “We believe that AI can help and improve all aspects of our professional lives and make teams more creative and productive. Today marks another step toward an AI assistant for work that helps you with any task, is personalized for your organization, and protects your business data.

@OpenAI has launched ChatGPT Enterprise. Is this good, bad or bad news, asks @Robert_Rose via @CMIContent. Click to tweet

Robert says this post reminds him of an announcement made 23 years ago by a scrappy startup called Salesforce:

“Emerging businesses need solutions quickly. The sooner a company can launch a brand and create a competitive offering, the better off it is. This is fundamentally what Salesforce allows businesses to do. There is no initial investment of time or money. Businesses simply enter their information and off they go.

Are the new features in ChatGPT Enterprise useful?

Yes, it’s another enterprise technology launch announcement. But ChatGPT Enterprise isn’t necessarily a typical AI generative content tool. It differs from publicly available ChatGPT in several ways. More interestingly, OpenAI won’t use the company’s data and chat prompts to train its other ChatGPT models. However, the company can use OpenAI’s APIs to create a custom solution. This suggests You can teach company jargon, editorial tone, etc. to your brand’s ChatGPT Enterprise version.

You may be able to teach ChatGPT Enterprise about jargon, editorial tone, etc. of your business, says @Robert_Rose via @CMIContent. Click to tweet

Additionally, OpenAI claims that the enterprise version complies with SOC2 security, and all conversations are encrypted. Other features of ChatGPT Enterprise include no usage limits and faster performance. Apparently you can upload around 25,000 words as a prompt. This begs the question: “What do you really want to ask?” »

You can also share chat templates to collaborate and create common workflows with other users in your business account. “It all seems very sophisticated, and it’s comparable to many small startup solutions launched since ChatGPT started,” says Robert.

However, these capabilities are not fully understood, given that generative AI tools are very new. For example, is sharing chat templates necessary right now?

This reminds Robert of the early days of web content management. At the time, all systems included global search and replace functionality. Every customer wanted this feature in their enterprise content management system – until they destroyed their entire content repository with a poorly worded search and replace term.

Buyers should follow the same advice for new technologies

Ultimately, the biggest disruption to ChatGPT Enterprise will be to startups that are essentially just wrappers for ChatGPT and provide the same basic functionality. Now OpenAI’s Enterprise ChatGPT is pitted against Microsoft’s Bing Chat Enterprise and big competitors will come, including Salesforce.

When it comes to pricing, ChatGPT Enterprise is murky at best. “Please call us for pricing” can be translated as “We don’t know yet how much this should cost.”

Please call us for pricing, this indicates @OpenAI isn’t sure how much ChatGPT Enterprise should cost, says @Robert_Rose via @CMIContent. Click to tweet

Overall, it will be interesting to see how ChatGPT Enterprise grows and how it affects the startup market. Some will be able to differentiate themselves. Some could be acquired if OpenAI chooses to restart the enterprise program. For others, it will be the beginning of the end of their rapid rise.

When it comes to potential ChatGPT Enterprise buyers, the recommendation is the same as it’s always been: first, sort out the process, workflow, and strategy you’re looking to solve. No new technology can do this. Next, consider the short list of solutions to fill the gaps discovered in your plan.

What do you think? What do you think of ChatGPT at the enterprise level? Let me know by tagging me (@Robert_Rose) and #CMWorld on social media.

Note: All tools mentioned in this article were suggested by the article author. If you want to suggest a tool, share the article on social media with a comment.

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Cover image by Joseph Kalinowski/Content Marketing Institute