The Barbie logo reveals its meaning, history and evolution


Last updated August 2, 2023

Adored by children around the world, Barbie has managed to embody diverse cultures. Generations of children, boys and girls, have enjoyed playing with these iconic dolls. The unique and memorable Barbie logo contributed to its great popularity. Since its inception, the company has made only a few strategic changes to its logo design. Let’s take a deep dive into its history, meaning, and evolution.

Dolls are insignificant products that we adults usually don’t notice. Most people don’t consider doll making to be a serious business. They can’t imagine turning doll making into a great brand.

But Barbie dolls seem to be an exception. It is a toy known all over the world among children and their parents. This doll model evokes the image of a sophisticated dressed girl, which fascinates children. They want to dress the doll in their own way to express their thoughts. Barbie dolls have been iconic toys in the toy industry for generations.

However, the Barbie logo played a vital role in making the doll a household name around the world. The logo is the brand identity of its manufacturing company. Everyone instantly recognizes the logo and aligns it with quality and authenticity.

Meaning, history and evolution

The Barbie logo design has remained almost the same over the years. Although the logo has undergone some changes over the years, its look and feel has remained the same. The company changed the logo just to make it relevant to new generations.

Barbie’s story

In the past, regular dolls were mainly made for infants, while children used paper dolls portraying adult roles.

The idea for the Barbie doll was born when an American businesswoman, Ruth Handler, watched her daughter play with these conventional dolls. Her daughter used to dress the dolls to look like adults, not children. So she decided to create a doll, especially for children.

During her European tour, she meets the German doll Bild Lilli. This adult doll was popular with children. Handler, inspired by the doll, released her Barbie doll in 1959. The doll was released in blonde and brunette versions with several clothing versions.

Barbie Story has had its share of controversy. In the early years, some parents complained that the doll’s design was sexual in nature.

An American multinational toy company, Mattel, Inc., has been manufacturing the Barbie doll since 1959. She is also the leading figure of the Mattel brand of dolls and accessories. The company has sold more than a billion Barbie dolls.

Here’s how the logo has evolved over its 64-year journey:

1959 to 1975: the first handwritten style logo

The first Barbie logo was handwritten in pink. It was then a unique and memorable logo thanks to its cursive font. It also remained the company logo for 15 long years. The logo has the first letter B much larger and the letters “a” and “r” are a little towards the top to give the logo a playful and distinctive look.

First handwritten style logo

1975 to 1991: a logo with a 3D touch

In 1975, the Barbie logo got a makeover with shaded letters. This is the time when the company modernizes its activity. Thus, they gave the logo a three-dimensional shape while retaining the brand colors.

Logo with a 3D touch

The designers reinforced the old slanted and handwritten letters. Also, all the letters were on the same line. Shading the letters gives the logo a 3D look. It was indeed a unique logo at that time due to its pink hue and white letters.

Looking for a logo design?

We have helped thousands of business owners around the world with their graphic design needs such as logo design, website design, social media posts, banner design And much more.
Get your logoGet a free quote

1991 to 1999: the flat logo without shadow

Barbie kept the 3D logo as its brand identity for 16 years. Then, in 1999, the company gave the logo a new look. This time, the logo appeared without shadows or 3D effects.

Flat logo without shadow

Some minor changes in the Barbie brand also gave a new look to the logo. The emblem had reinforced letters and the elegant curves removed to make it look simple. After removing the shadow, the letters were pink again instead of the previous white.

professional logo

1999 to 2004: cursive design makes a comeback

In 2004, the company redesigned its all-caps logo. This time he brought back the original slanted handwritten letters. The handwritten style helped connect the letters and gave the logo a personalized look. Additionally, the logo had a lighter shade.

Cursive design is making a comeback

The overall look of the logo was that of a simple design. It conveyed the brand’s authority in doll markets around the world. The company kept the logo as its core identity for five years before tweaking it again.

2004 to 2005: logo with a flower

In 2005, a flower appeared in Barbie’s logo. The floral element has been artistically incorporated as a dot on the letter “I”. This is a five-petal floral design. The company wanted to make the brand accessible to children, the brand’s target audience. However, the logo only lasted a year. But the changes lacked sophistication.

Logo with a flower

Additionally, the company could have considered giving the logo a distinctive look. Thus, the floral element completely separated the emblem from its previous versions.

2005 to 2009: The flower disappears

The floral element of the logo was only able to survive for a month, as the company removed it the following year, in 2005. By removing the floral element, the company gave the logo a simpler look .

The flower disappears

Additionally, the floral pattern looked like an unwanted element in the logo, making it difficult. A single large dot appeared in place of the five-petaled flower. The rest of the logo was similar to the previous one. But this time the shade was a darker pink.

2009 to present: the original logo brought back

In 2009, the company got nostalgic and brought back its original logo from 1959. The company believed the first logo expressed the spirit, aesthetic, and iconography of Barbie. Additionally, the original logo aimed to return to the brand’s roots. The brand continues to retain the old logo as its brand identity. ‍

Original logo brought back

Barbie head logo

The Barbie brand also uses a Barbie head logo. This current symbol includes the doll’s head. The handwritten wordmark appears below the head.

Barbie head logo

Barbie Logo Design Elements

The Barbie logo is today a cultural symbol. It is well known for its cursive letters and pink colors, making it a timeless, unique and simple design.


One of the key features and identity of the Barbie logo is its pink color. The color used in the logo is Barbie Pink or Pantone 219C. This color bears the name of the company.

Since the company’s target audience is children, pink is a natural color for the logo. In addition, pink is also the color of women who always have children around them. They buy toys for their babies. At that time, pink was the color of girls and women.

Character font

The logo also appears unique due to its use of cursive letters. But it’s not a specific font that looks like existing fonts. Some people think it is Dollie Script, but others don’t support it.

Yet fonts like Brush Script, Barbie Medium Italic, and Dollie Script look just like the Barbie font.

These are key points in the history of the iconic Barbie logo and brand. Since then, the logo has remained more or less the same.

If you are also looking for a unique logo for your small business, Designhill can help you achieve it professionally.

You can explore its logo maker to create your own logo. Tell them your choice of colors, fonts, business name, etc. The software will then come up with dozens of unique logo ideas. You can then choose an idea to create your brand identity.

Are you looking for a new graphic designer?If so, call us at +1-855-699-2851 (call hours 9 a.m. to 6 p.m. EST (US)) or sign up for a free design consultation


The Barbie logo is one of the iconic emblems. During its 64-year history, the logo has remained virtually the same. But the company has tweaked the original design slightly over the decades to give it a refreshing look. In 1959, the logo was handwritten, then the letters were reinforced. Currently the company uses the original logo.


Source link

Related Articles

Back to top button