Microlearning for sales enablement: the 5 main reasons
In a constantly and rapidly evolving business world, every opportunity counts! This is especially true for sales. And to seize every opportunity and make it a success, sales support is essential. It provides sales representatives with relevant knowledge and skills to be better prepared and more confident to close more deals. But in the whirlwind of busy schedules and busy nature, how can you make sales enablement easier for your teams? Here is the long-awaited answer: by leveraging microlearning for sales support.
You no longer need to overwhelm your salespeople with information overload or fixed training programs. Instead, allow them to gain knowledge effortlessly, even when their days are filled with client meetings.
What are you waiting for? Say yes to microlearning for sales assistance right away! To help you make this choice with greater clarity and confidence, in this article we will explore in detail the top 5 reasons to leverage microlearning for sales enablement.
Are you ready to discover how less is more? Let’s get started!
5 reasons to leverage microlearning for sales enablement
Sales support training should no longer be an obligation. This can also be a choice. Here are 5 amazing reasons why microlearning makes this possible.
1. Makes continuing education easy for busy sales reps
In the fast-paced world of sales, balancing time and goals can be tricky. But microlearning helps you enable your learners to make the most of their time, even when they’re on the go. That’s right! Microlearning is a perfect solution for their busy schedules. You can provide them with information in bite-sized, short, focused chunks.
No more long training sessions that disrupt productivity! With microlearning, your salespeople can access valuable information on the go, whether on the go or between customer meetings. This information can take the form of infographics, explainer videos, interactive PDFs, etc. Microlearning promotes continuous learning and upskilling, keeping sales teams agile and adaptable in a rapidly changing market.
2. Promotes better knowledge retention and implementation
“Yes, I had training on this subject, but I don’t remember it exactly.”
Well, if you’ve been in the corporate training industry for a while, hearing this statement won’t really be news. Let’s face it: one of the biggest challenges of traditional training is the “forgetting curve.” This is the decline in the ability to memorize and recall knowledge over time. And that can literally throw all your training efforts and investments out the window. So how can you beat the forgetting curve to maximize the impact of training on your sales team?
It’s simple: by leveraging microlearning for sales enablement. Whether it’s negotiation skills in the sales process or customer relationship management (CRM) tools, microlearning helps you tackle the problem of forgetting head on. You can use different microlearning assets such as interactive PDFs, simulations, game-based nuggets, videos, etc. With targeted, interactive learning modules, your salespeople can absorb information more effectively because they aren’t overwhelmed by information overload. Microlearning focuses on providing essential (need-to-know) information that aligns with learning objectives and contributes to skill development.
Check out the infographic below to learn the difference between need-to-know content and nice-to-know content.
You can easily space out learning sessions and reinforce concepts frequently, promoting better knowledge retention and implementation. If learners forget information, they can quickly review the module, increasing their confidence and skills in the subject area.
3. Adapts to different learning styles for sales success
Each sales team member has strengths, weaknesses, and learning preferences. RIGHT? So, training them all in a common learning style preferred by the majority isn’t really the way to ensure a high-impact, immersive learning experience. What can you do? Cater to different learning styles for sales enablement. And yes, it’s possible with microlearning!
You can meet the needs of visual, auditory, kinesthetic, and reading/writing learners by using microlearning for sales enablement. You can include various elements, such as charts, infographics, podcasts, motion-based animations, GIFs, etc., that appeal to multiple senses of learners to facilitate a more enriching and immersive learning experience. For kinesthetic learners, you can integrate various scenariossimulations and role-based activities to promote effective learning.
This drives learner engagement, participation and completion rates, maximizing training ROI. Additionally, microlearning also allows you to address knowledge gaps and specific sales challenges. The short and concise nuggets can be easily revisited by learners for better productivity and performance. This allows learners to take ownership of their professional development.
4. Promotes engaging and interactive learning experiences
Say goodbye to boring, monotonous training that fails to captivate learners. With microlearning, you can provide your sales teams with an engaging learning experience that is sure to drive engagement and interaction. Microlearning brings a breath of fresh air to sales enablement by integrating engaging multimedia elements such as videos, infographicsanimations, digital flashcards, etc.
And to enhance interactivity, microlearning leverages interactivities such as clicks, drag-and-drop, click-and-reveal, fill-in-the-space, etc. It also includes interactive modules containing quizzes and microlearning games. You can transform sales processes, product features, policies, CRM tool functionality, and more. in multi-level games. Fundamentally, interactivities provide learners with the opportunity to interact with learning content rather than simply being passive consumers of information. This creates an engaging and interesting learning experience for learners.
In addition to the above two elements, your choice of instructional design strategy also plays an important role in ensuring learner engagement. Here’s an infographic that suggests the top 4 instructional design strategies that can be a total game changer for your sales enablement training.
5. Ensures measurable impact and positive ROI
The importance of monitoring the effectiveness of training programs is unprecedented. It provides you with valuable insight into the overall success of the training program. To measure the performance and effectiveness of sales training, microlearning is very useful. It helps you access measurable metrics and KPIs that allow you to evaluate the impact of training on business performance.
With the help of learning analytics, you can assess and plan areas where you can leverage microlearning resources in sales enablement to ensure continuous improvement, personalization, adaptive learning, and performance support. Learning analytics gives you data like view count, frequency, user engagement, contribution, correlation between asset and course performance, etc., for microlearning assets . This allows you to make data-driven decisions and optimize the sales enablement training process.
Wrap it all up
Microlearning is a game changer when it comes to sales enablement. This is an effective approach to delivering engaging, high-impact learning experiences to your sales teams. It enables your sales teams to excel in their roles, thereby driving the success and growth of your organization.