Design a logo? Learn to Avoid Overused Generic Logos


When it comes to logo design, it is imperative to create an original and distinctive design. Including clichéd elements in logos can give an overall negative impression of the logo design and the underlying business. To avoid generic logos, make sure you can clearly recognize them. A good logo should capture the audience’s attention, which can be achieved through a unique design concept.

No one likes to be called “generic”, and we’re sure you’re not a generic designer! You have your own ideas and creativity. You create a logo considering all suggestions and indications from the customer and your customers.

However, sometimes you can create a logo and receive a response from your client like, “Have I seen that before?” It’s not your fault! Designers have overused certain generic symbols to the point that they have become a design staple for a specific industry or organization. However, branding is all about originality and a logo represents the face of your brand.

A logo is the first impression of your brand. People gauge how seriously you take your business just by looking at your logo design. It is essential to create a unique and memorable logo that sticks in people’s minds. Think of all the big brands and you will remember their logos, like Nike, Apple or McDonald’s.

So how can you create a captivating logo for your clients? The key is to be aware of some of the more generic, over-the-top and clichéd logos on the market when creating your own logo. But first, let’s understand what a generic logo means and how to design a logo.

Here are some tips for avoiding generic, overused logos

What does a generic logo mean?

Generic logos are logos that feature common symbols, shapes or elements that have been used several times before. Even if the idea is original, they don’t bring any originality to the design.

For example, we are tired of seeing globes representing a brand as global. Let’s take a look at the most common concepts in various industries:

Common Logo Design Concepts

01. Real estate

The world of real estate logo are filled with generic logos having sloping roofs, buildings or square windows. There is no uniqueness in such logo designs. Instead, try creating something different.

Real estate

02. Accounting and finance

Logos featuring the initials of the company name arranged in a geometric shape are quite common. Never use the concept presented below if you want to have an advantage over other designers.

Accounting And Finance Logo

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03. Internet, technology and communication

Generic internet and technology company logos have one thing in common: a globe with lines that symbolize connectivity or the Wi-Fi symbol. All of these concepts are indeed quite familiar. Such logos are also part of social media pages.

Technology and communication logo

04. Medical, Health and Pharmaceutical

These are the most overused and generic industries of all, primarily due to occupation. There are certain symbols and shapes whose meanings are universally known and therefore a designer must use them. However, using symbols such as a plus sign or a heart shape makes it difficult for designers to create something unique.

Health and pharmaceutical

professional logo

05. Retail

It is not necessary that you have to use a currency symbol or a shopping cart if you are designing a logo for a retail business. Retail logos with images of a girl shopping, a shopping cart, and price tags are most common in e-commerce website design. Avoid using them!

Retail Logo

06. Automobile industry

Most automotive logos use car shapes in their business logos. Additionally, you find many logos with the company name in the middle with wings on both sides.

Automobile industry

07. Environmental

We all know that environmentalists love trees, leave the earth and want to protect the whole world. But you don’t have to use these images every time you create an environment-related logo. I mean, haven’t we seen logos like this for ages? You can also try playing with colors. Green is not the “only” option.

Environmental logo

08. Dental

We all know that dentists clean teeth! Generic dentistry logos always have the image of a tooth. Search Google for dental logosand you will find pictures of teeth everywhere.

Dental logo

Common Logo Design Symbols

Outside of these industries, some logo design concepts/symbols have been used to death! Avoid using them as well.

01. Humanoids

You will find this abstract humanoid-like symbol in logos of various industries and on social media platforms. It is versatile and flexible and can be used to represent anything from innocence to support and strength to celebration. To take a look at!


02. The globe

The image of the globe has been overused. All computer and technology companies use this image to show that they are global. However, they don’t realize that the logo they created is outdated.

The Globe logo

03. The graphics

Using a graph pointing up to the right in your company logo has become common. He shows no creativity and is no longer a symbol of success.

The graphics

Consequences of using generic logos

01. Gives a negative impact

Using overused symbols and concepts in your logo design is the biggest mistake of all. Unfortunately, this is becoming more and more common among designers. As we discussed previously, the purpose of a logo is to represent a brand or company.

logo design

If it looks like anyone else’s, they haven’t succeeded in that regard. This gives a negative impact to the fact that the designer is lazy and uncreative. It can be tempting to opt for a globe image for an IT brand, but you have to be original and think outside the box!

02. Legal hassles

An important consequence of using a generic logo is that you will not be able to register the logo as a trademark due to its similarity to other logos. Applications to register trademarks that are too similar to existing logos are refused, unless the designs are completely independent.

Legal hassles

03. This is not a good way to create branding

Two words that come to mind when you think of a logo: unique and attractive. However, this will not apply to design where you use the clichéd and overused humanoids to create a globe. Designers should always try to come up with original work, and there’s no way clients won’t thank them for it.

Good way to create a brand image

Want to know if your design is generic or not?

If you want to know what images your competitors are already using, simply do a Google image search for your business type + logos. You’ll find many images (most featuring abstract symbols or universal concepts) used by various companies.

Avoid using these images. For example, if you search for hamburger store + logos, you will find most companies using a hamburger image in their logos.

Tips for Designing Unique Logos

Now that you know what NOT to DO when creating a logo for your client, it’s just as important to know what YOU SHOULD do to design an attractive one.

01. keep it simple

Simplicity is the key to success, right? A simple design of your logo makes it accessible on any device such as tablets, phones, etc. and on all platforms. A simple design with a single image and a plain background is also very attractive.

keep it simple

You don’t have to fill it with generic symbols and colors. Simplicity is the key to creating logo and brand identity of your company. For example, look at the Apple logo, so simple yet elegant.

02. Tell your story

You can share your brand story with the world with your logo design. Share with the designer all the details about your business – how it was created, how it can help others, etc. – to create a meaningful logo rather than a generic logo. Take a look at this unique tree logo from Zalo Estévez.

Tell your story

03. Generate curiosity with your logo

Make sure your logo is worth looking at so people will look at it longer. For example, take a look at the Lion Bird logo below. The first preview shows a colorful bird with the brand name. However, upon closer inspection, you will see that a lion’s head is visible in the logo.

logo design

So these are the key points that you need to consider before having a logo as your representative in your niche market. Take a look at your logo and see if it contains any cliché elements.

If you also need a unique logo design for your business, entrust the job to Designhill. This platform is a leading crowdsourcing site that hosts hundreds of talented graphic designers.

Their graphic design service are available to you at a low price of your choice. You will get dozens of new and unique generic logos in a short time. If you don’t like the logos, Designhill will refund your money under their 100% money back guarantee policy.

Are you looking for a new graphic designer?If so, call us at +1-855-699-2851 (call hours 9 a.m. to 6 p.m. EST (US)) or sign up for a free design consultation


A logo is an important element of any business. In addition to creating an identity for the company, it reflects its ideals and culture. Therefore, as designers, your goal should be to create one that is unique and memorable. So get ready and create beautiful logos that set you apart from the rest.

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