5 Things to Avoid in Your Digital Career Portfolio
Make no mistake: portfolios aren’t just for artists, architects, and developers. Career portfolios are versatile enough to easily adapt to any industry or niche. Think of it as a journal documenting the most significant accomplishments and challenges you’ve faced in your field of work. Although, yes, portfolios are mainly aimed at those who work with visuals, in this case we will look at them as collections of professional achievements that any expert can use to boost their career. These wallets can be hosted on different platforms depending on their intended use, but let’s think of them as social media profiles for this article. Overall, we’ll highlight everything you should avoid when creating a digital career portfolio on social media while simultaneously exploring some of the best practices for your new business.
A List of Digital Career Portfolio Don’ts
Portfolios are a great addition to rounding out a strong CV. While you don’t necessarily need to present visual work, it’s important to leverage material that appeals to most of the senses. As such, digital career portfolios can adapt to any profession; However, there are some common mistakes you need to avoid if you want to get it right. It doesn’t matter whether your portfolio is a product of your pride or a timeline of your career path aimed at providing you with the next challenge or opportunity.
1. Overly addressing a wider audience
The idea behind a digital career portfolio is that you establish yourself as an expert using samples of your work and facts. Curating online content that is too general misses this intention. Do you know your target audience? To answer this question, you need to look inward and define your career goals and how a portfolio is supposed to help you achieve them. Keep your entries original, niche-specific, and up-to-date with the current industry climate and market trends.
The business landscape is constantly changing, so updating your profile with specialized information on current topics is essential to cultivating a strong customer base. Finally, it is crucial to state past and future career goals using language that leverages your specific expertise; popularizing your entries will be beneficial in attracting a wider audience, but it will not get you the attention of other experts.
Posting oversaturated content won’t help you establish yourself as an expert in your field either. Original content is always the best. By taking full advantage of your experience and expertise, you can provide valuable insights that illustrate your professional prowess and passion for the field. Oversaturation, on the other hand, will cause you to get lost in the crowd. If you want to stand out with your digital career portfolio, keep your applications interesting, specialized and relevant. Curating content that has already been over-researched will not demonstrate the value you bring to your field.
A digital career portfolio requires hours of work to develop your personal brand, cultivate a following, and curate targeted content. Don’t let this work go to waste by reposting or creating content that can be construed as controversial. Make your platform a safe space where integrity can thrive and kindness flourish. Use neutral language for your more generic content and focus on your specialization throughout your platform; By fully focusing on your professional goals, you can create an environment where knowledge can be freely dispersed and accessible, and where peer feedback can remain healthy and respectful.
Sharing too much personal information about your digital career portfolio defeats the purpose. To avoid this, you need to define what content you consider essential for your growth and your platform and what content is best kept for your entourage or personal accounts. Oversharing on social media is certainly a scourge of our times, but it can easily be avoided by asking yourself the following questions:
- How does sharing this personal matter directly align with your professional goals?
- Can you illustrate the connection between this personal detail and your work?
- Is there a lesson learned from this experience that can help someone on a similar path?
Essentially, oversharing is a practice that can distract from the work you want to be recognized for. Sometimes, however, sharing some aspect of a struggle or challenge in your personal life can benefit your audience if it serves a specific purpose or aims to highlight a lesson.
5. Use of Unverified Sources or Copyrighted Works
It is essential to ensure that each source you cite is reputable and credible. Using sources that cannot be verified through a simple online search contributes to low-quality content that can reinforce biased ideas or misinformation. By ensuring that you verify that your sources are from credible and reputable websites and news centers, you in turn are credible and reputable. Establishing your expertise in your field requires carefully building that credibility.
Another essential thing to avoid in your digital career portfolio is the reproduction of copyrighted content. Yes, this image would be perfect to accompany your new entry, but are you allowed to use it? Carefully research the third-party elements you integrate into your platform to avoid unnecessary risks that could harm your credibility or reputation as a subject matter expert. It only takes a few minutes to thoroughly research whether a work is copyrighted, used fairly, or in the public domain.
As you embark on your professional growth journey, beware of falling prey to the above! Organizing a cohesive and well-planned digital career portfolio requires investing a lot of time and research. You need to be constantly in touch with your career goals and never lose sight of them. To build a portfolio that matches your aspirations, it is essential to gather experiences that can support your expertise. There are dozens of course marketplaces to help you learn niche-specific skills and grow professionally. Remember, a digital career portfolio can help open many doors and support your subject matter expertise, so make sure you use it wisely.