Marketing

  • 5 Highlights You May Have Missed at CMWorld

    [ad_1] It’s been an invigorating week for all things content and marketing. We gathered with thousands of people at the CMI annual conference World of Content Marketing in Washington, D.C. Conversations from the podiums brought incredibly new perspectives on this beloved practice. CMI Chief Strategic Advisor Robert Rose kicked off the event by looking at where practitioners are in 2023,…

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  • Creating a culture of inclusion: revolutionizing professional standards

    [ad_1] welcome to Break the plan — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they grew or grew their business, explored entrepreneurial ventures within their business or created side businesses, and how their stories can inspire and inform your own success. In today’s rapidly changing business landscape,…

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  • How to Find Gaps in Your Content Strategy

    [ad_1] There are holes in your content strategy that you can’t easily see. These discrepancies may manifest themselves from the beginning or materialize over time. But whatever their origin, these cracks present opportunities to improve your brand’s content marketing. Target audiences and sales enablement are two common areas where gaps exist. If you’re not doing keyword research, social listening, and…

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  • Test blog for hs-mktg-analytics testing

    [ad_1] Thanks to the progress of artificial intelligence technology, content generation doesn’t have to be a tedious task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist – and which ones benefit from them most. These tools can help us produce high-quality content that is engaging…

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  • Les plateformes de médias sociaux que les spécialistes du marketing devraient surveiller en 2023

    [ad_1] Lorsque vous visitez l’App Store ou Google Play et recherchez « réseaux sociaux », vous avez le choix entre des centaines d’applications. Mais à mesure que le nombre de plateformes sociales s’accroît, l’une d’entre elles va-t-elle vraiment changer la donne pour les spécialistes du marketing cette année ? Dans notre enquête sur les tendances des médias sociaux, nous avons…

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  • Celebrities working for big brands

    [ad_1] Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures, including bringing them on board as advisors or employees and exchanging stock as payment for collaborations. New celebrity recruits Recently, Delta Air Lines announced that Tom Brady would be named strategic advisor. By Delta…

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  • What is Communication? The Ultimate Guide

    [ad_1] The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your communication, and how to…

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  • How 7 Brands Created High Demand

    [ad_1] If you took the same Introduction to economics course that I struggled to take at university, you may remember this key lesson: THE law of supply and demand states that low supply and high demand for a product will generally increase its price. Why am I telling you about basic economic rules? Because changes in the supply and demand…

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  • 9 Google Drive Tips You’ll Wish You Knew All Along

    [ad_1] If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more. Download our free guide here for even more tools and tips for increasing your productivity. In…

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  • Win-win-win-win content | Content Marketing Institute

    [ad_1] You’ve heard of a win-win situation. How about a win-win-win-win situation? The Ecopreneurs, a documentary-style video campaign from Salesforce and FORTUNE Brand Studio, is one: Win 1: The series got a record response from Salesforce+ streaming viewers. Win 2: The entrepreneurs and climate organizations featured in the series expanded their reach and raised more money. Win 3: The Ecopreneurs…

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