52 Visual Content Marketing Statistics to Know in 2023

It’s amazing how quickly things can change in just one year.

After combing through the top reports on inbound marketing, content marketing, social media, and online behavior, as well as collecting our own data, we’ve compiled the top visual content marketing stats that marketers can think about it.

This year, we’ve seen the continued importance of visual content highlighted by changes across almost every major social network, including TikTok, Instagram, and Facebook.

To help you keep pace with these trends, let’s take a look at some visual content marketing statistics which demonstrate the impact of visual content on reach, engagement and sales.

General visual content statistics

Video Marketing Statistics

Emerging Visual Marketing Statistics

Infographic statistics

Social Media Statistics

52 Visual Content Marketing Statistics You Need to Know

• Video is the most popular and effective multimedia format. (HubSpot)
• 50% of marketers leverage video in their marketing strategy, closely followed by images at 47%. (HubSpot)

• Long-form videos longer than 30 minutes, such as webinars and live events, have grown more than 11,000% over the past decade, making them the fastest-growing video segment. (HubSpot)

• 71% of B2B marketers say content marketing has become more important to their organization over the past year. (Content Marketing Institute)

• In 2021, over 50% of marketers used visuals in over 91% of their content. (Revenge)
• According to a Venngage survey, original graphics are the most used type of visual content by marketers at 36%, followed by stock photos at almost 34%. (Revenge)
• 30% of marketers primarily create visual content for blogs, followed by social networks such as Facebook and LinkedIn. (Revenge)
• According to the World Health Organization, there are an estimated 2.2 billion people with visual impairments worldwide. (World Health Organization)
• More than 50% of marketers agree that visual content is essential to their marketing strategy. (Revenge)
• A third of marketers say producing consistent visual content is their biggest challenge when it comes to content production. (Revenge)

• In the United States, 75% of adults watch short-form video content on a mobile device. (eMarketer)
• 59% of Gen Z viewers use short-form video apps to discover content and then watch longer versions. (Think with Google)
• On average, people watch 17 hours of video content per week. (HubSpot)
• 91% of consumers want to see more online videos from brands. (HubSpot)
• Social media videos are the most common type of video created by video marketers (71%), followed closely by explainer videos (70%). (HubSpot)
• 96% of consumers have watched an explanatory video to learn more about a product. (HubSpot).
• 80% of marketers hosted live events in 2022. (HubSpot)
• When it comes to B2B, 79% of people say they have been convinced to buy an application or software thanks to a video. (HubSpot)
• YouTube is the most used video platform by marketers at 90% (Facebook comes in second at 86%). (HubSpot)
• 33% of marketers leverage short-form video content in their marketing strategy.

• Short-form video has the highest ROI of all marketing trends. (HubSpot)
• Most short videos are less than 60 seconds long and generate the highest average engagement. (HubSpot)
• More than 11 million people streamed a video for the first time on Twitch in 2022. (Tic)
• In 2022, YouTube overtook Netflix as the top streaming platform in the United States. (HubSpot)

• 90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023. (HubSpot)
• 56% of marketers plan to increase their investment in TikTok in 2023. (HubSpot)
• 24% of marketers plan to invest more in video than any other format in 2023. (HubSpot)
• 1 in 3 marketers plan to stop using NFTs this year. Additionally, 29% plan to stop marketing in the metaverse and audio chat rooms. (HubSpot)
• 65% of all web traffic is via a mobile device. (Similar website)
• 40% of marketers plan to prioritize mobile-friendly website design in 2023. (HubSpot)
• 56% of consumers interested in the Metaverse want to watch TV and movies there. (GWI)

• Original graphics like infographics and illustrations work best, according to marketers. (Revenge)
• Stock photos are the worst visual formats. (Revenge)
• When it comes to content creation, 30% of marketers share infographics. (HubSpot)
• One study found that people who follow instructions with text and illustrations perform 323% better than those who follow instructions without illustrations. (Springer)

Source: NeoMam

• Facebook is the most popular social media platform, used by 64% of marketers. Additionally, it offers the best ROI compared to other social media platforms. (HubSpot)
• 70% of Instagram users don’t mind seeing ads when watching videos on Instagram. (Instagram Business)
• 26% of marketers plan to use TikTok for the first time in 2023, and 16% of marketers plan to invest more in TikTok than any other social media app. (HubSpot)
• In 2023, 31% of marketers use YouTube Shorts and Instagram Reels. (HubSpot)
• Among the Instagram Story formats people prefer most, 35% say they most often engage in short, narrative-style stories with photos, videos, and text. (HubSpot)

• YouTube is the most popular social media platform among teens, with 95% of U.S. teens ages 13 to 17 using it. TikTok is the second most popular platform among teenagers with 67%. (Research on the bench)
• In 2022, the largest demographic of Instagram users in the United States was aged 18 to 29, making up 71% of Instagram’s user base in the United States (Research on the bench)
• In a survey of more than 350 consumers, 56% said they “sometimes” watch Instagram Stories with sound on, while 29% said they “always” do so. (HubSpot)

• On Instagram, carousel posts get the highest engagement of all post types, followed by video posts. (Statist)
• For videos up to 5 minutes long, viewers will watch approximately 50% of the content. (HubSpot)
• Snapchat had 100 million daily active users in 2022. (Statist)
• Advertisers can reach over 250 million people on Pinterest. (Hoot Suite)
• Pinterest users are five times more likely to make a purchase after using a Pin enabled by Try-On, Pinterest’s AR feature. (Hoot Suite)

• At the end of 2022, Pinterest had 450 million active users worldwide. (Pinterest)

• Users who saw immersive, actionable ads on Pinterest were 59% more likely to remember that brand. (Pinterest)

Editor’s note: This article was originally published in April 2020 and has been updated for completeness.