31 Google Search Statistics to Bookmark ASAP

Google has a little more than 92% of the global search engine market, meaning they are an important factor in how people search and find information on the Internet.

In this article, learn key Google Search statistics that will help you better understand how words are searched, search trends, and how Google Search is adapting to changing technologies.

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Google’s closest competitor, Bing, only owns 2.9% of market share, while Yahoo represents 1.1%. Distribution has remained relatively stable over the past few years, with Google consistently claiming competitive victory through detailed search results, in-depth analytics, and scalable service offerings.

Consider the rapid adoption of “Google” as a verb meaning “to search” – “I’ll just Google it,” “Can’t you Google that?” “Isn’t it on Google?” It is no exaggeration to say that when it comes to searching for information online, Google is by far the digital leader.

Google also works to personalize search results, increasing the chances that users will opt for Google the next time they have a question. For users who are not signed in to a Gmail or other Google account, the company uses anonymously stored browser cookies to gain insight into search histories and preferences.

For users signed in to their Google account, Chrome browser history provides the data Google needs to create a profile based on age, language, gender, and search preferences, which indicates the type of search results returned. Location offers a simple example of this approach: if users have location services enabled, Google search results will be filtered by geographic location to increase overall relevance.

Now let’s take a look at some of this year’s top Google search statistics and dig deeper into the trending research that guides your marketing strategy.

1. 65% of SEOs say Google’s algorithm updates in 2023 had a positive impact on web traffic and SERP rankings. (HubSpot Blog Search)

1. 70% of web analysts and SEOs say new AI search will make people use search engines more than before. (HubSpot blog search)

2. If generative AI were integrated into search, 75% of web professionals say it would have a positive impact on their blog. (HubSpot blog search)
3. The top five Google searches in 2020 were “Word,” “Election Results,” “Betty White,” “Queen Elizabeth,” and “Bob Saget.” (Google)
4. 25% of Google desktop searchers finish without a click, and 17% of mobile searchers finish without a click (Semrush)
5. Long-tail keywords generate 1.76 times more clicks in organic SERPs. (Return link)
6. As of April 2023, Google has approximately 83.9 billion visits worldwide. (Statist)
7. 89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile than on desktop. (SEMRush)
8. Professionals ranked reliability and expertise as the most important ranking factors in the EEAT. (HubSpot blog search)
9. There are now over 1.8 billion Gmail users worldwide. (Technical jury)
10. Compressing images and text could help 25% of web pages save more than 250 KB and 10% save more than 1 MB. These changes reduce bounce rates and increase page rankings on Google SERPs. (Google)
11. As of July 2023, Chrome accounted for 63% of the web browser market share. (Statistical counter)
12. As of July 2023, 56% of web traffic searches take place on mobile. (Statistical counter)
13. 54% of consumers use their phone rather than any other device when searching for a question on a search engine. (HubSpot blog search)
14. Page titles with a question have a 15% higher CTR than traditional titles. (Return link)
15. Experts believe that “How to” content, Q&A, and review/comparison content will work better when generative AI is integrated into search engines. (HubSpot blog search)
16. In 2020, 500 keywords accounted for 8.4% of all search volume. (Return link)
17. The average click-through rate for the top spot on desktop is 27.6%. (Return link)
18. Four times more people are likely to click on a paid search ad on Google (63%) than on any other search engine. — Amazon (15%), YouTube (9%) and Bing (6%). (Clutch)
19. 50% of American consumers use voice search daily. (Upper town)
20. 55% of people clicking on Google search ads prefer them to be text ads. (Clutch)
21. For every dollar businesses spend on Google Ads, they generate an average of $2 in revenue. (Google)
22. The average click-through rate in Google Ads across all industries in 2023 is 6.11%. (Word flow)
23. The average cost per click for a keyword is around $0.61. (Return link)
24. The average cost per click in Google Ads in 2023 is $4.22 across all industries. (Word flow)
25. Nearly a quarter of web professionals surveyed said direct traffic was their primary source of web traffic, followed by organic traffic, and then social traffic. (HubSpot blog search)
26. 19% of Google SERPs display images. (Moz)
27. The average keyword is around 3-4 words long. (Semrush)
28. The average conversion rate in Google Ads across all industries in 2023 is 7.04% (Word flow)
29. There are over 192 different Google search engines by country and region. (GiT Magazine)
30. 25. When Google opened in September 1998, it averaged only about 10,000 search queries daily. The research

With search volumes constantly fluctuating based on world events and changing media coverage, it’s helpful to know search trends, how quickly they’re accelerating, and how they relate to keyword queries similar.

While one option is a scattershot approach (just type a potential trending term into Google and see how many total results are reported), more targeted options often offer a simpler way to improve search performance.

Let’s review some of the most useful tools available in the section below.

1. Google trends

Review “The Year in Research,” take Google Trends courses, and learn about current trends. You can also view the peaks and valleys of topics of interest over time, which reveals seasonality and allows you to plan your marketing calendar accordingly. Additionally, search for related topics and queries and identify sub-regions where your topic is trending to better target your campaigns.

2. Think with Google

Discover articles, benchmark reports, and consumer insights that keep you up to date with research. From ad bidding strategies to branded jingles, you’ll find engaging content that will help you think bigger while staying informed on how to leverage Google search for your business.

3. Twitter

Tune into Twitter for more than vaguely hostile political debates. Use the “trending” feature to discover trends in your state, country or around the world. When you click on a trend, you’ll also see the top tweets on the topic, relevant news, and live replies.

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4. BuzzSumo

Identify the most shared content in the past 12 months or 24 hours with BuzzSumo. BuzzSumo lets you dig deeper and analyze the topics that matter to your industry, your competitors, and the influencers you learn from.

5. Feedly

This RSS feed aggregator lets you follow your favorite brands and see their most recent content all in one place. Add your favorites and discover new publishers by searching for your industry, skills or, you guessed it, trending topics. Feedly also lets you set up keyword alerts, so you’re always following the latest trends on the topics that interest you.

6. Reddit

Freshness and user-based voting determine the priority of content on Reddit. A quick visit to the homepage shows you trending or popular posts. And you can filter by country or recency for a more relevant feed.

7. Ahrefs

Conduct competitive research, identify a keyword, or search for trending topics. Ahrefs helps you identify trending content and shows you what to do to outperform your competitors.

8. Poached

Pocket lets you save content from anywhere on the web. View your content whenever you want and go to the Explore page to find trending topics that interest you.

9. Quora

Sign up for Quora and select the areas that interest you (for example, “startups”, “marketing” and “economics”). Quora will store your feed with questions related to your content interests. This gives you insight into what your customers are asking, real-time competitor discussions, and even lets you answer questions on topics you have experience in.

Increase your impact on Google

At the end of the line ? Google has the largest market share in search and web browsers and provides a multitude of interconnected services that allow the company to deliver personalized search results in real time.

For marketers, this makes Google an irreplaceable tool for building consumer loyalty, courting new customers, and improving customer conversions. With actionable trend data and relevant source statistics, marketing teams can expand their impact on Google and ensure the right content is seen by the right customers to jump-start the sales process.